Introducing Japanese Culture in Cuba

Sumitomo Corporation (Head Office: Chuo-ku, Tokyo; Representative Director, President and Chief Executive Officer: Kuniharu Nakamura) participated in an activity designed to introduce Japanese culture in the Cuban capital of Havana over the five-day period February 1 to 5.

Sumitomo Corporation’s overseas business locations organize activities to introduce traditional Japanese culture in an effort to build good relations with local communities. At the International Book Fair recently held in Havana, the Japanese Embassy in Cuba and Sumitomo Corporation jointly hosted a Japan Booth. The International Book Fair is a major cultural event familiar to many people, and this year’s Fair attracted about 450,000 visitors.

Sumitomo Corporation employees dispatched from Tokyo held demonstrations of kimono dressing and the tea ceremony at the Japan Booth, and visitors were given opportunities to experience Japanese calligraphy and origami first-hand. Many Cubans were thus exposed to Japanese culture, and they gained an even deeper understanding of Japan by interacting with staff from the Japanese embassy and employees from Sumitomo Corporation.
 
Sumitomo Corporation is committed to actively continuing efforts to introduce Japanese culture to people around the world.

[Photos from cultural introduction activities]

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■Sumitomo Corporation’s  Material Issues
Sumitomo Corporation Group positions “Six Material Issues to Achieve Sustainable Growth with Society” as an important factor in developing business strategies and in the decision-making process for individual businesses. Going forward, we will pursue sustainable growth by resolving these issues through our business activities. This project especially contributes to “the Development of Local Communities and Industries” .