Soukai Drug Wins 6th Consecutive Rakuten Shop of the Year Award

Soukai Drug of Sumitomo Corporation Group is an e-commerce website providing a broad range of products, including daily consumables such as mineral water and detergent, baby supplies, and home appliances. Now it is also the winner of Rakuten Shop of Year 2014 award, presented by Rakuten Ichiba, Japan's largest e-commerce marketplace.

This award comprehensively evaluates over 40,000 shops in Rakuten Ichiba on criteria such as the total number of customer votes, total sales, total number of orders, and level of customer service. Soukai Drug has won the Shop of the Year award for six consecutive years since 2009. With this year's victory, Soukai Drug sets the record for most consecutive wins by a single store since the award was established.

The award ceremony, held on January 13, was a grand event with more than 500 attendees. Noriaki Komori, President of Soukai Drug, accepting the trophy from Rakuten Chairman and CEO Hiroshi Mikitani, expressed his humble appreciation: "I am extremely happy to accept this award. We will continue to strive to further improve our service."

Soukai Drug aims to increase its assortment of household goods and other items by 30 percent to 200,000 products. It will also strengthen its synergy with NetBabyWorld, an e-commerce website specializing in baby goods acquired by Soukai Drug in April 2014, and 7th place winner in the Rakuten Shop of the Year 2014 Awards. Through these efforts, Soukai Drugs strives to further its reputation among customers as a trusted and convenient online shop.