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- Making the Jump to an Integrated Trading Company: A Second-Year Manager Takes on the Challenge of Building a Base in Bengaluru, India with a 10-Year Vision
2025.7.29
Culture
Making the Jump to an Integrated Trading Company: A Second-Year Manager Takes on the Challenge of Building a Base in Bengaluru, India with a 10-Year Vision

"Just because there isn't any precedent doesn’t mean you shouldn’t try. Create your own path."
Emi Fukuda joined Sumitomo Corporation in 2022 from a Japanese transport equipment manufacturer. In just two years, she became branch head of the Bengaluru Branch in India. Nicknamed the "Silicon Valley of India," Bengaluru is a city bursting with startups and top-tier tech talent. Fukuda has been leveraging her natural drive to explore new business frontiers.
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General Manager, Sumitomo Corporation India (Bengaluru Branch)
Emi Fukuda
Fukuda previously worked in overseas sales (Canada and Brazil), product planning and corporate strategy at a major Japanese transport equipment manufacturer. Joined Sumitomo Corporation’s Mobility Business Planning Department in December 2022 as a mid-career hire, contributing to the launch of an automotive-related startup. In December 2024, she assumed the role of branch head in Bengaluru, India, where she’s driving business development in a region full of innovation and talent. A seasoned backpacker, she has traveled to more than 90 countries.
A Career Turning Point: Identifying With "Strength Without Ownership"
What kind of work did you do at your previous company?
I started my career at a globally recognized Japanese automotive manufacturer. Back in university, I spent time backpacking around the world and kept encountering their vehicles and motorcycles everywhere I went. That sparked a realization – Japanese products truly enhance lives globally – and led me to join the company.
I worked across domestic and overseas sales, product planning and even corporate real estate strategy. I also helped launch EV and FCV initiatives, from planning infrastructure to designing services and long-term business strategies. Looking back, I was often involved in new, undefined projects – things without any clear precedent or roadmap.

What motivated you to switch to Sumitomo Corporation, and what attracted you to the company?
Honestly, it was pure chance. A recruiter contacted me saying, "There’s a well-known trading company with a role that seems tailor-made for you." At first, I just agreed to the conversation out of curiosity. But with each interview, I became more drawn to the diversity of Sumitomo Corporation’s mobility business and especially to its idea of "strength without ownership."
At my previous job, having our own factories, customers and supply chain relationships made it hard to break away from the status quo. In contrast, trading companies don’t own physical assets, which allows for more customer-centric decision-making, greater agility and quicker adaptation to market trends. What really stuck with me, though, was Sumitomo Corporation’s integrity.
Sumitomo Corporation moves quickly, but the company doesn't chase short-term gains. Their philosophy of "no pursuit of easy gains" really resonated with me. I’ve always wanted to contribute to revitalizing Japan, and I felt that Sumitomo Corporation offered a more dynamic, multidimensional platform to do just that.
Were you nervous about jumping into the unfamiliar world of an integrated trading company?
I’ve never thought of myself as exceptional, but I’ve been involved in countless high-stakes projects – during the Lehman crisis, the Great East Japan Earthquake in 2011 and other intense scenarios. Those experiences gave me the ability to think, plan and deliver with accountability. I hoped those skills would also translate well to Sumitomo Corporation.
At the time, there weren't any women in management positions in Sumitomo Corporation's Mobility Division, and I thought, "If I become the first, maybe I can help spark change within the organization." In my previous job, I had seen how simply having a "first" could break down biases and lead to greater inclusion of women. That belief – that just being there can have meaning – gave me the push I needed to take the leap.
From Day One: Given Responsibility, Empowered to Challenge
What kind of work have you been involved in since joining Sumitomo Corporation?

From day one, I was brought into a high-priority project launching a new business. The concept combined EV commuting, workplace charging and V2X technology into a new mobility model.
At the time, we were debating whether to run a pilot project or start a whole new company. I was involved in everything from building a 10-year business plan to finding office space and preparing registration timelines. Working closely with both senior and junior team members, we solidified the plan. Two months later, we received internal approval, and two months after that, we officially established the company. In April 2023, I was seconded to the new company while continuing to lead the Mobility Business Strategy Team. This kind of speed and trust from the organization really reflects Sumitomo Corporation’s culture: career hires are given real responsibility and room to grow.
Planting Seeds for the Next 10 Years in Bengaluru, the Silicon Valley of India
You've been stationed in Bengaluru since December 2024. What mindset did you bring into the assignment?
When I was approached, I was honestly surprised – "Seriously? Me?" I had only been at Sumitomo Corporation for a year and a half, with limited expertise beyond automotive and limited knowledge of India. I had imagined returning to the head office to deepen my understanding of the company structure, so this was unexpected.
Bengaluru, often called the "Silicon Valley of India," is a hub of startups and top IT talent. Sumitomo Corporation established a small two-person business development office there in 2020. Then, in 2024, part of the automotive distribution business was relocated to Bengaluru, and related functions followed. As a result, we decided it was time to expand the scale of operations, and in January 2025, the Bengaluru location became a full branch office. I am currently responsible for managing our Bengaluru Branch, which consists of ten staff members.
After arriving in Bengaluru, I had to start by considering how to develop the office in my role as branch head. India, with its population of 1.4 billion, holds enormous potential – not only in its domestic market, but also as an export hub to regions such as the Middle East and Africa. In addition to the Bengaluru Branch, we already have a head office in New Delhi and offices in Mumbai and Chennai, so I was also expected to explore avenues for business expansion that would differentiate our presence here from those other locations.
Amid all this, President and CEO Mr. Ueno scheduled a visit to India in February, giving me the opportunity to present the Bengaluru Branch's strategic direction. I put together my own vision two months into the posting and consulted in advance with Mr. Higashino, General Manager for Asia and Oceania, and Mr. Jitousho, Chairman & Managing Director of Sumitomo Corporation India. It was incredibly valuable to engage intensively with all the relevant stakeholders in such a short period. It helped clarify the direction we want to take and laid a strong foundation for our efforts going forward.
What’s your vision for expanding the Bengaluru Branch?
Currently, we're focusing on digital transformation (DX) and R&D projects involving Indian startups. On the automotive side, we're engaging in Middle East-oriented trade business, supporting distributor business and participating in engineering services*1. This fiscal year, we've strengthened ties with our group company SCTM Engineering. Looking ahead, we want to expand into energy, integrated diverse urban development and manufacturing in this fast-growing region.
To achieve this, I am actively encouraging people within the company by saying things like, "Bengaluru holds great potential – please come and see for yourself." Although I’m the branch head, I make sure to align with the business policies of each SBU(*2) and aim to help everyone get a clearer, more concrete sense of the opportunities India offers. At the same time, I want to be involved in exploring and assessing how we can turn these possibilities into actual projects, while carefully evaluating strategies and local risks together.

Looking ahead, when big opportunities come – such as establishing joint ventures with Indian companies – I want to make sure we don’t miss them. That’s why I believe laying the groundwork right now is imperative. First, we need to raise awareness inside the company and plant the seeds. The vision I have now is that, in about ten years, one of the main pillars of our India business will have grown right here in Bengaluru.

*1 A business that provides technical services by undertaking engineering work such as design, development and testing, primarily in the automotive and information technology industries, and a variety of other sectors.
*2 Abbreviation for Strategic Business Unit – at Sumitomo Corporation, this term refers to a grouping of businesses that share a single strategy.
Be the First – Set the Precedent
Finally, what do you value most in your work at Sumitomo Corporation?
I always try to "align perspectives." With so many diverse businesses and people from different backgrounds, even one meeting requires careful alignment on goals and assumptions. I'm mindful of listening closely and fostering open dialogue to avoid miscommunication.
Even small things matter – like always saying "thank you." I believe that culture shifts happen not through grand gestures, but through everyday actions. The concept of DE&I is widely discussed and well understood in theory, but the question remains: are we truly putting it into practice? As a manager, I believe it's my responsibility to model that behavior.

And when someone says, "There’s no precedent," I try to ask, "Why not?" If we understand what’s blocking us, we can usually find a way through. If there’s no example to follow – maybe I can be the first.
For instance, just four months after joining, I was chosen to lead a working group to improve employee engagement. While working in the Mobility Division, I felt that our organization could accelerate change if we had more open and lively discussions grounded in psychological safety. That thought inspired me to propose and plan a workshop aimed at making employees’ honest voices more visible.
Over the course of six months, we made the idea happen. It became a valuable opportunity to deliver insights and constructive suggestions from the front lines directly to senior management. I believe my fresh perspective as a new member brought some new insights to the organization.
Just like I imagined before joining, Sumitomo Corporation is full of diverse businesses and real opportunities. When a chance comes, I try to say yes – even if it’s intimidating. I don’t mind being the first, because that means I get to clear a path for others.
I’ve been given so many chances in such a short time. With the support of those around me, I never forget to be grateful for the many opportunities I’ve been given, and I keep moving forward, continuing to challenge myself in my own way. I'm confident my career at Sumitomo Corporation will keep growing in the right direction.