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Mar. 04, 2016
Nippon Television Network Corporation
Sumitomo Corporation

Events for “Best in the World: Japan” TV program (joint Malaysia-Japan production) to be held in Malaysia on Saturday, March 5

Nippon Television Network Corporation (head office: Minato-ku, Tokyo; Representative Director & President: Yoshio Okubo; hereinafter, "Nippon TV") and Sumitomo Corporation (head office: Chuo-ku, Tokyo; President & CEO: Kuniharu Nakamura) will be holding events on March 5, 2016 in Kuala Lumpur introducing Japanese food in connection with a program on that same topic – “Best in the World: Japan Edition” (hereinafter, "the Program") – produced jointly with Primeworks Studios Sdn Bhd (hereinafter, "Primeworks"), a program production subsidiary of Malaysia’s leading media group Media Prima Berhad (hereinafter, "Media Prima"), in partnership with  Metropolitan TV Sdn Bhd (hereinafter, "8TV"), a terrestrial broadcasting subsidiary of that same group.

[Overview of the Program]
Program title : "Best in the World: Japan"
Broadcast channel : 8TV (Malaysia)
Broadcast schedule : January 28-March 31, 2016
(Thursdays from 22:30-23:00 local time; total of 10 broadcasts)
Broadcast content : The program introduces appealing foods from regions across Japan (Hokkaido, Tohoku, Hokuriku, Tokyo, Chubu, Kinki, Chugoku, Shikoku and Kyushu) as well as traditional culture from each area
[Overview of events]
Date/times, venues : Saturday, March 5, 2016
12:00-14:00    Isetan KLCC
16:00-18:00    Ben’s Independent Grocer(B.I.G)
Type of event : PR events for Japan-grown fruits, etc, linked with program (appearance by Program host)

The Program, the fourth in the "Best in the World" series of gourmet programs popular in Malaysia, was jointly produced by Primeworks and Nippon Television and has been broadcast since January 28, 2016 on Malaysia’s 8TV terrestrial channel. The multi-talented Razif Hashim, a well-established gourmet reporter in Malaysia, serves as the Program’s host, interjecting comical reactions as he conveys to Malaysian viewers in an easy-to-understand manner the appeal of dishes and food products from across Japan

The Program was intended not only to introduce local cuisine as one of the pleasures awaiting visitors to Japan but also to familiarize Malaysian viewers with farm and fishery products from Japan via interviews with food producers and farming experiences. At the events being held on March 5, Razif will be replicating the program at Isetan KLCC and B.I.G., both supermarkets that sell Japanese food products locally, and helping publicize fruits and other fresh farm produce from Japan.

The joint production of the Program as well as these events enjoy support from the Broadcast Program Export Association of Japan (BEAJ) as a FY2015 Ministry of Internal Affairs and Communications "Broadcast Content Overseas Dissemination Model Project Contributing to Local Economic Vitalization through Consortiums." The dissemination of information through the Program and the related events is aimed at expanding demand for Japanese cuisine and Japanese food products in Malaysia.

About Media Prima
Media Prima, a company listed on the Main Market of Bursa Malaysia, is Malaysia’s leading fully-integrated media group. The Group is also one of Malaysia’s Top 100 largest listed companies by revenue.
The Group has equity interests in TV3, 8TV, ntv7 and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher with three national newspapers; New Straits Times, Berita Harian and Harian Metro.

About Primeworks
Primeworks Studios Sdn Bhd is the content creation subsidiary of Media Prima Berhad and Malaysia’s largest production company. Producing TV content since 1984 and feature films since 1994, it generates an average of over 5,000 hours of TV content annually. Primeworks’ business activities encompass content creation as well as content distribution and marketing. Content for the 4 commercial television channels in the Media Prima group i.e. TV3, NTV7, 8TV and TV9 constitutes a large part of the business and includes entertainment, magazine, documentary, drama and sports programmes. Flagship and popular shows include Anugerah Juara Lagu, Majalah 3, Nona, Welcome to the Rail World, Best in the World, Hip-Hoppin’ Asia, Jalan Jalan Cari Makan, Mentor, Melodi and Jejak Rasul.

About 8TV
8TV is an interactive platform for audiences united by a common desire for authenticity and self-expression. It is a hot-bed of creativity featuring original, local and international entertainment wrapped in interactivity. 8TV began operations on January 8th 2004 and transmits free to the entire West Coast of Peninsular Malaysia and Kuantan on the UHF band. 8TV also transmits nationwide via Astro Channel 708. It has chalked up impressive achievements within only its first year of operations, successfully producing the highly-rated Malaysian Idol™ series and also winning several Asian-level industry awards for creative excellence. Since its inception, 8TV has achieved tremendous milestones in the broadcasting industry, including winning many international and local creative awards such as the Phoenix Awards, Promax/BDA Awards, Anugerah Skrin, Anugerah Sri Angkasa, Golden Awards, The Chicago International Television Awards and many others.

About Nippon TV
Since becoming Japan’s first commercial broadcaster in 1953, Nippon TV has become the country’s undisputed ratings champion and finest producer of all genres of programs. One of the biggest successes for Nippon TV is its format Dragons’ Den, which has been sold in over 26 countries and regions. With well-established companies that deal in a broad range of businesses from movies, animation, events, to fitness clubs, Nippon TV is leveraging its ideal platform to expand into new realms. Recently launching a channel in Southeast Asia named GEM through a joint venture with Sony Pictures Television Networks, and taking a stake in the SVOD market through wholly-owned subsidiary Hulu Japan, Nippon TV is steadily solidifying its presence and brand as a global media powerhouse.

About Sumitomo Corporation
Sumitomo Corporation operates in a wide range of businesses at 24 bases in Japan and 115 overseas bases by leveraging our integrated corporate strengths. In fields such as media, IT, retail, lifestyle-related, and construction & real estate, we have been developing businesses providing consumer-oriented products and services globally. In Media Division, our main businesses are Cable TV, Broadcasting and Cinema.


Corporate Communications Department, Sumitomo Corporation
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