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- Sumitomo Corporation In-house Magazine Project Goes Online: Analyzing Employees Through "16Personalities"
2025.11.6
Culture
Sumitomo Corporation In-house Magazine Project Goes Online: Analyzing Employees Through "16Personalities"
For more than 50 years, Sumitomo Corporation's in-house magazine "Sumisho Community" has been read and loved by employees. While many in-house magazines are run by corporate communications departments, Sumisho Community is different: 16 employees from departments outside Corporate Communications Dept. serve as "editorial committee members" for a one-year term, handling planning, interviews and editing while continuing their regular work.
Today we present a Sumisho Community project re-edited for Enriching+, focused on the theme of "16Personalities" – a personality test that classifies individuals into 16 types based on responses to a series of questions. Using a survey conducted among 239 employees, the six editorial committee members who oversaw the project discussed trends in the results and practical applications in a roundtable format.
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Ryo Tsuruno
Tsuruno joined Sumitomo Corporation in 2023 as a mid-career hire. His personality type is INTJ (Architect). Since joining, Tsuruno has belonged to the Retail SBU and is currently on assignment at Summit, a food supermarket business. When on duty, he works full throttle, but off duty, he relaxes and takes things easy.
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Rina Yamashita
Yamashita joined Sumitomo Corporation in 2023 as a mid-career hire. In "on" mode, like at work, she tries to act with foresight beyond the immediate tasks. In "off" mode, like in her personal life, she enjoys spending time with friends to refresh.
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Nozomi Oka
Oka joined Sumitomo Corporation in 2020. Her personality type is INTP (Logician). After handling key operations and business development at a telecommunications company, Oka now works on sustainability in telecommunications. On duty, she pays meticulous attention to detail, true to her INTP type, but off duty, her flaws are more prone to show.
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Yume Ishikawa
Ishikawa joined Sumitomo Corporation in 2024. Her personality type is ENFP (Campaigner). At work, she tries to be cautious, but her intuition often guides her decisions. Off duty, she follows her instincts, enjoying activities like mountain climbing and motorcycling.
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Natsuki Takahashi
Takahashi joined Sumitomo Corporation in 2020. Her personality type is ENFP (Campaigner). Since joining, Takahashi has worked in an operation for resource project and is currently on assignment in Madagascar. She enjoys connecting with people and finds fulfillment collaborating with diverse stakeholders at work. Off duty, she travels frequently but tends to go with the flow.
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Kanako Akiniwa
Akiniwa joined Sumitomo Corporation in 2019. Her personality type is ISFP (Adventurer). Off duty, she often changes plans based on her mood and values enjoying the moment above all else, although when on duty she tries to be somewhat more organized.
16Personalities is an online personality test available in over 45 languages. Based on responses, it evaluates tendencies using four indicators. The test is used as a tool for self-understanding and team building. Each indicator has two types, and by combining them, a total of 16 personality types can be identified.
The test results are displayed using a four-letter code, such as "INTP," each representing one of 16 distinct personality types – INTPs, for instance, are known as "Logicians."
Are Sumitomo Corporation Employees "Sociable Planners?" Personality Trends Emerge in the Data
Tsuruno For this feature, we analyzed the responses of 239 employees who completed the 16Personalities test to see what makes Sumitomo Corporation employees tick. It's only a small sample of our roughly 5,000 employees, but even from this limited data, certain tendencies begin to emerge.
Yamashita The most common personality type among respondents was "ENFJ (Protagonist)," followed by "ESFJ (Consul)" and "ENTJ (Commander)."
Survey Data (239 Respondents)
Affiliation:
Business Group – 64%
Corporate Group &Other – 36%
Gender
Male: 50% Female: 50%
Age:
20s – 32% 30s – 28% 40s – 18%
50s – 19% 60s & above – 3%
Ishikawa I find it quite interesting that all three of the top types start with "E – – J." The "E" stands for Extroversion – people who gain energy through interacting with others, while "J" stands for Judging – those who like to plan ahead and approach things systematically. It seems that among those who took the survey, there's a tendency toward being sociable and organized.
Oka Looking at the results by age group, the top type, ENFJ, appears more frequently among employees in their 40s and older, and is less common among those in their 20s and 30s. That might mean there's a higher chance that your boss is ENFJ!
Akiniwa It's also interesting that so many employees in their twenties were ENFP. Perhaps factors like job role, position or even the surrounding environment influence personality type.
Takahashi That could be true. In the survey, 94% of respondents said their results were either "accurate" or "somewhat accurate," but personality might also vary depending on timing, or even differ between one's work and private life.
Using Personality Results for Team Building and Icebreakers
Akiniwa We asked how employees use 16Personalities in their work or daily lives.
Oka Many people said they use it for self-reflection or to reassess their own tendencies, while others apply it to team building or strengthening relationships with colleagues. Some mentioned that it "makes it easier to understand how others think and behave."
Takahashi There were also comments about using it as a lighthearted topic at social gatherings or company get-togethers. The tool has found surprisingly wide-ranging uses.
Ishikawa It's fun when someone close to you says, "What's your type?" and you realize, "I knew it!" Or when you discover an unexpected side to someone you don't know as well. 16Personalities often sparks conversations that help people connect.
Differences That Build Connections: Diverse Personalities Shaping How We Work
Yamashita Let's wrap up by summing up what we learned from this survey.
Tsuruno What stood out most was that many employees fall into the "E – – J" group: social and organized types. It reinforces the impression that Sumitomo Corporation is full of people who are altruistic, show leadership and have the courage to speak up for what's right.
Yamashita There are also a lot of energetic, communicative people here, which feels very true to Sumitomo Corporation's character.
Oka It was interesting that ENFJ (Protagonist) was especially common among respondents from the Media & Digital Group. A similar internal survey was carried out once within one of the departments in that Group, and ENFJ came out on top there too. I'm an INTP (Logician) myself, almost the exact opposite!
Takahashi There might indeed be some tendencies depending on the department. That said, the types ranked fifth through eighth were mostly "IN – –." Sumitomo Corporation engages in such a wide range of businesses and works with so many stakeholders – having diverse personality types on a team may actually be what leads to better results.
Ishikawa That's a great point. For instance, someone with a "Feeling (F)" preference might sometimes find it hard to make decisions because they're too attuned to everyone's opinions, but if there's also a "Thinking (T)" type on the team who can assess logically, the group may reach stronger conclusions. That could well be the case. Maybe it would even be interesting to try assigning roles based on each member's personality type.
Akiniwa That could make for an interesting experiment, maybe even for our next issue of "Sumisho Community!