1. TOP
  2. Enriching+TOP
  3. The Tokyo International Film Festival “Ethical Film Award,” Chosen by Elaiza Ikeda and the Student Jury, Offers a Glimpse into Society Through Film

2025.12.22

+ (Plus)

The Tokyo International Film Festival “Ethical Film Award,” Chosen by Elaiza Ikeda and the Student Jury, Offers a Glimpse into Society Through Film

The "Ethical Film Award" at the Tokyo International Film Festival (TIFF) – supported by Sumitomo Corporation – was established to raise awareness of social issues such as the environment, poverty and discrimination, and to foster understanding of diversity through film. At the third award ceremony held in Tokyo in November 2025, Jury President Elaiza Ikeda and three student jury members spoke about the works they evaluated as well as the discussions behind the scenes. How should we, in this era, engage with others and with society? The award ceremony offered much to reflect on. Here is a look at the event.

The Ethical Film Award: Viewing Society through Cinema

TIFF is one of the largest international film festivals in Asia and, since its launch in 1985, remains the only film festival in Japan accredited by the International Federation of Film Producers Associations (FIAPF). It draws filmmakers from around the world every year.

Since 2023, Sumitomo Corporation has supported the Ethical Film Award, now in its third year. The winners were announced and presented on November 4 this year. The award aims to broaden awareness of social issues, including the environment, poverty and discrimination, and encourage deeper understanding of diversity through film.

This year's Jury President was the multi-talented Elaiza Ikeda: actor, singer and film director. She was joined by three student jury members from the TIFF Student PR Team. The combination of perspectives from seasoned film experts and passionate young cinephiles is a defining feature of this award.

"Your Personal Response Matters" – Jury President Elaiza Ikeda and Her Evaluation Criteria

"Thank you for bringing us the tenderness and deep love found in Brazilian culture, and for giving us the chance to encounter this film," said Jury President Elaiza Ikeda (left) during the ceremony.

The three films nominated for the 3rd Ethical Film Award each explored questions surrounding "love," while portraying very different social issues. The Grand Prix went to Casa Blanca ("White House"), directed by Brazil's Luciano Vidigal – a warm, socially conscious coming-of-age drama following three teenagers whose deep friendship grows as they care for a grandmother nearing the end of her life. The other two nominees approached society through starkly different lenses: "Allah Is Not Obliged," depicting civil war and the reality of child soldiers in West Africa, and "Kika," portraying a single mother entering the sex industry. The diversity of viewpoints made the criteria for judging an important question in itself.

During deliberations, Ikeda encouraged the students to "protect your own sense of how the film made you feel." At the awards ceremony talk session, student jury member Yuka Tsumura reflected: "When Ms. Ikeda told us, 'What's personal is also social,' I realized it was okay to evaluate from my own private perspective, which really took the pressure off."

Student jury member Rimi Sudo added: "It was the first time I watched films not for their overall vision or direction, but for the message they were trying to convey. It felt refreshing, and viewing films through an 'ethical' lens enhanced my experience."

On "Casa Blanca," unanimously selected as the winner, student jury member Soichiro Uozumi commented: "Although it deals with themes like young caregiving and poverty, its kindness doesn't feel imposed – it was present naturally."

Explaining that the insight the work brought her was the deciding factor for the award, Ikeda added: "In the other two films, characters are starved of love or have lost sight of it, prompting the question, 'What is love?' But 'Casa Blanca' starts from a foundation of love that carries the entire film and fills the audience with warmth. Maybe it resonated even more because I live in Tokyo, where I barely know the faces of my neighbors."

Courtesy of Tokyo International Film Festival

Toward the end of the talk session, Ikeda said, "Today reaffirmed for me how film can touch people's hearts." Tsumura, who has already accepted an offer of work in the film industry, added with renewed conviction, "I want to give people the chance to reconsider their relationships with others and with society through film."

Rather than ranking films on superiority, this year's Ethical Film Award reasserted the value of what each viewer finds within the work, demonstrating how film can prompt us to see social issues as "our own" and rediscover connections.

The talk session unfolded in a friendly, relaxed atmosphere as the three student jury members and Ikeda discussed the films.

Student Jury Interviews
How Can the Younger Generation Nurture Diverse Film Culture?

After the talk session, we asked the student jury members to reflect on what they gained from serving on the jury.

Uozumi "In the end credits of 'Casa Blanca', the message 'This film created 600 jobs' appeared, which made me realize how powerful film can be. Living in Japan, I hadn't really thought of cinema as an industry with such economic impact. And while I love high-budget titles, I also want diverse, smaller films – stories that reflect a director's philosophy – to keep being made. That's why initiatives like the Ethical Film Award and cultural sponsorship by companies are crucial."

From the front: Yuka Tsumura, Rimi Sudo, Soichiro Uozumi

Sudo "Watching 'Casa Blanca' made me aware of my own biases. Hearing words like 'caregiving' and 'young carer,' I assumed caregiving must be a heavy sacrifice. But watching the boy gently stroke his grandmother's hair, I realized kindness can flow naturally from affection rather than duty. Cinema opens windows into worlds we don't know and gives us fresh perspectives – that's magic."

Tsumura "Being nominated for an award gives a film a higher profile, which helps it reach a wider audience. Especially for works without distribution, awards provide visibility and momentum to help them reach an audience. Growing up in the countryside, I didn't have much opportunity to see a wide range of films. My dream is to return home someday and create spaces where people can view diverse works and truly experience filmmaking. Taking part in TIFF has strengthened that hope."

Bridging Culture and Society: Sumitomo Corporation's Challenge to Co-Create Value with the Next Generation

Sumitomo Corporation has been supporting Japanese film culture, through operating Asmik Ace (a J:COM Group company which provides specialties in film production and distribution), to investing in film titles dating back to the 1988 release of "AKIRA", alongside continued investment in works directed by Yoji Yamada, including the "Gakko" series, as well as the most recent "Tokyo Taxi". Currently, the company has been focusing on overseas distribution of Japanese video content and related merchandising, including investment in REMOW (2024), a joint venture with Shueisha, and Samurai Kobo (2025), which manages one of Japan's most popular eSport teams Crazy Raccoon.

Alongside these business activities, supporting the Ethical Film Award is part of Sumitomo Corporation's broader commitment to generating diverse value in the society. Supporting culture and creativity, and enriching society through art is also a part of Sumitomo Corporation's vision, "Enriching lives and the world." By empowering students to engage deeply with films and explore how we relate to society, Sumitomo Corporation aims to foster value co-creation: building meaningful connections between the culture and our greater world.

Comment

Did anything in this article leave an impression on you?
We welcome your thoughts and feedback.

For inquiries related to our business or other topics, please contact us here.

Comment

Your comment has been submitted.

Thank you for your comment!
We appreciate your feedback and will use it to improve our communications.

For inquiries related to our business or other topics, please contact us here.

Recommend

2025.11.20

Culture

Sumitomo Corporation's Inter Office Training (IOT) as a Global Gathering of Peers

2025.10.7

Culture

The Power of a Sumitomo Corporation Professional Turning Ideas Into Reality – Japan's Young Lions Representative Shows Her Strength

2025.9.19

+ (Plus)

How to Boost Organizational Performance in the Future: Rethinking Work Through AI and Power Naps

2025.4.15

Culture

Diversity Meets Boundless Energy! "MIRAI LAB PALETTE" Co-Creation Hub Connected by an "Overzealous" Community Manager

2025.2.25

+ (Plus)

ChatGPT Isn't About Searching For the "Right Answer" – Yohei Sadoshima of Cork Inc. Uses AI For "Positive Conversation, Like Being Coached" / Enriching+ Special "ISSUE" Edition

2025.2.5

+ (Plus)

"What Do You Eat Before Competing?" – Kid Interviewers Interview Climber Ai Mori

2024.8.7

Business

Sumitomo Corporation Corporate Venture Capital (CVC): Founding Members Discuss Working With Trading Company-Affiliated Startups (Part 2) Sumisho Venture Partners make good on their word working with startup "tsukurioki.jp"

2024.7.22

Business

Corporation Corporate Venture Capital (CVC): Trading Company Challenges in Supporting Startups and Entrepreneurs (Part 1)

2024.1.10

Business

Making Travel More Eco-friendly— the “Any Wear, Anywhere” Destination-based Clothing Rental Service

2023.12.15

Business

Harnessing the Potential of Rice Husks to Co-create New Business: The “Rice Phone” Challenge

2023.12.12

Business

Increase Motivation with Uniforms! How Sumisho Montblanc Cares About Workers

2023.10.31

+ (Plus)

Won’t give up on competition or raising children. Thoughts of the Japan Ladies Professional Golfers’ Association (JLPGA) for establishing childcare facilities

2023.10.24

Business

50 years of FEILER Japan: Rebranding to continue another 50

2023.10.2

+ (Plus)

Supporting athletes caring for young children! Childcare facilities opened at JLPGA tour grounds

Ranking

2025.10.17

Culture

HR Answers 10 Frequently Asked Questions About Work Styles (Part One): "How is Teleworking System Used?" "How About Overseas Assignments?" and More

2025.10.1

Culture

Recreating an Employee Visit! What Job Seekers Want to Know: Building Global Careers at Sumitomo Corporation

2024.1.29

Culture

Our new graduate recruiters answer 10 frequently asked questions (Part 1)

2025.8.29

Business

Sumitomo Corporation's Soaring Commercial Aviation Business: Powered by the World's Second Largest Aircraft Leasing Operation

2025.10.14

Culture

The Importance of Seizing Opportunities: What Sumitomo Corporation President and CEO Shingo Ueno Told Junior and Senior High School Students at His Alma Mater

  • twitter
  • facebook
  • facebook