TOP
Enriching＋TOP
Driving Business Growth Through Marketing and Digital Transformation –SC Digital–

2023.10.1

Business

Driving Business Growth Through Marketing and Digital Transformation
–SC Digital–

SC Digital is a company whose core function is to drive marketing DX (digital transformation) within the Sumitomo Corporation Group.

With strengths in executing initiatives that integrate marketing and technology, the company provides seamless support from strategic planning to implementation, operations and the pursuit of constant improvement.

Drawing on a wide range of expertise, SC Digital delivers a business structure that supports sustainable growth for client companies.

This content was updated in November 2025.

Index

What is SC Digital?
Flexible Partnerships Working Alongside Businesses and Organizations
Building Organizations and Systems that Enable Sustainable Growth
Partnership in Enterprise Transformation and the Future Ahead

What is SC Digital?

Since the 1990s, the Sumitomo Corporation Group has built strong capabilities in content and communications through media businesses such as J:COM and Shop Channel. Building on that foundation, SC Digital was established in 2017 as a strategic company responsible for creating new digital businesses.

Today, SC Digital supports companies end-to-end across the domains of marketing and digital transformation (DX), spanning data utilization, customer-experience design, brand strategy, and system implementation and operations. As a growth partner to corporations across a wide range of industries, it has built an extensive track record. Its particular strength lies in providing integrated support across four core areas.

Business and Marketing Strategy

Starting with management challenges and marketing conditions, SC Digital designs growth strategies that aim to enhance customer lifetime value (LTV) and loyalty. This includes analyzing customer insights and developing evaluation indicators such as KPIs and KGIs.

Customer Experience and Communications Design

By unifying a brand's worldview with its customer touchpoints, SC Digital designs optimal experiences. Through UI/UX design and PR/SNS strategy development, the company strengthens engagement and fosters brand affinity.

Digital Infrastructure Development and Implementation

SC Digital drives the introduction of tools such as marketing automation (MA), customer relationship management systems (CRM), customer data platforms (CDP) and business intelligence (BI) tools. It also leads the design and implementation of DX architecture, setting the principles and structure of digital foundations. Through the integration and application of customer data, the company elevates the quality of marketing activities.

Execution, Operations and Growth

From advertising and content production to social media and website operations, as well as data analysis, SC Digital executes initiatives and supports ongoing improvement using visible dashboards and PDCA cycles.

With a commitment to "execution that bridges strategy and business frontlines," SC Digital goes beyond proposals alone. It provides hands-on, collaborative support that drives tangible business growth.

Flexible Partnerships Working Alongside Businesses and Organizations

Leveraging its strengths in marketing and DX execution, SC Digital tailors its support to each company's situation. In comprehensive, end-to-end support, SC Digital links multiple domains – business strategy, customer experience design, digital infrastructure development and operational improvement – to simultaneously achieve short-term results and build medium- to long-term capabilities. In targeted, project-specific support, the company addresses specialized challenges, such as revising PR strategies or optimizing MA/CRM scenarios, delivering clear and measurable outcomes.

In all cases, the core value SC Digital provides is the ability to translate strategy into execution. Rather than stopping at surface-level recommendations, it transforms marketing and DX strategies into concrete systems and operations that frontline teams can use on a daily basis.

By designing initiatives through repeated hypothesis testing, SC Digital creates an environment where companies can continue experimenting with confidence, ultimately contributing to sustainable growth.

Building Organizations and Systems that Enable Sustainable Growth

SC Digital focuses on helping companies achieve sustainable growth through marketing and DX by supporting both the creation of systems that deliver results and the development of organizations capable of driving ongoing improvement. Rather than providing one-off support, such as simply introducing a system or executing an initiative, the company works alongside clients to build internal structures that allow improvements to be managed in-house.

This includes support for developing data-driven foundations, redesigning business processes and creating platforms that strengthen cross-department collaboration. By applying technologies such as AI to enhance and streamline operations, SC Digital accelerates the integration of these strategies within organizations.

Empowering companies to independently drive improvement without relying on external support is central to the SC Digital mission. By cultivating this "internalized growth capability," the company contributes to sustainable business expansion for its clients.

Partnership in Enterprise Transformation and the Future Ahead

SC Digital brings together professionals from diverse backgrounds, including consulting firms, advertising agencies, system integrators and operating companies. By combining their expertise in strategy design, system development, marketing execution and branding expression, SC Digital can approach complex business challenges from multiple angles.

The company's mission is to bring these capabilities together to deliver executional strength that transforms strategy into reality, helping clients evolve their businesses, unlock latent potential and create new sources of customer value and revenue. From conception to execution and operations, SC Digital provides integrated support across marketing and DX, ensuring companies can move forward with clarity and confidence.

In an era where constant change is the norm, SC Digital stands as a partner committed to taking on challenges together and delivering sustainable results.

Driving Business Growth Through Marketing and Digital Transformation
–SC Digital–

What is SC Digital?

Flexible Partnerships Working Alongside Businesses and Organizations

Building Organizations and Systems that Enable Sustainable Growth

Partnership in Enterprise Transformation and the Future Ahead

Comment

Comment

Driving Business Growth Through Marketing and Digital Transformation –SC Digital–

What is SC Digital?

Flexible Partnerships Working Alongside Businesses and Organizations

Building Organizations and Systems that Enable Sustainable Growth

Partnership in Enterprise Transformation and the Future Ahead

Comment

Comment

Recommend

Ranking

Driving Business Growth Through Marketing and Digital Transformation
–SC Digital–